PRIVACY POLICY
YOUR PRIVACY IS IMPORTANT TO US
It is The Ride: ATL's policy to respect your privacy regarding any information we may collect from you across our platform.
We retain collected information for as long as necessary to provide you with your requested service(s). The data we store, we will protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification. We may need to share your personal information with other users, third parties, service providers and when required to by law.
You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.
Your continued use of our platform will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us. The following describes the type of information we collect when you use our platform and how we use that information.
INFORMATION YOU PROVIDE TO US
We ask for personal information when we truly need it to provide services to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we are collecting it and how it will be used.
WHAT INFORMATION DO WE COLLECT?
When you utilize our platform, the platform requires the input of information. We collect the information you provide us, such as personal information (your name, addresses e.g., home or work, phone number, email address), usage information, and information about your device. We will also collect your credit card information to process payment(s). We do not sell or rent any of your personal identifying information to third parties.
Here are other types of information we collect about you:
Ratings and Feedback: When you rate and provide feedback about Riders or Drivers, we collect all the information you provide in your feedback.
Communications: When you contact us or we contact you, we collect any information that you provide, including the contents of the messages or attachments you send us.
SMS/MMS Consent & Privacy Policy
WHAT WE DO WITH INFORMATION WE COLLECT?
Personal data is collected to facilitate service(s) as well as to ensure efficient processes each time a customer requests service.
In order to provide you with a variety of The Ride: ATL’s Platform features and services, The Ride: ATL may share the following categories of your personal information for business purposes, such as:
- Personal identifiers, such as your name, address, email address, phone number
- Commercial information, such as ride information, Driver/Rider statistics and feedback, and Driver/Rider transaction history;
- Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, mobile advertising identifiers and Location data;
- With the general public;
- Questions or comments submitted through public forums such as The Ride: ATL website, blogs and The Ride: ATL social media pages may be viewable by the public, including any personal data included in the questions or comments submitted by a user.
- Ratings and feedback you provide may be featured on one of our platforms, including but not limited to, our website and social media platforms. We may post customer testimonials/comments/reviews which may contain personally identifiable information.
- The Ride: ATL business partners. For example, if you requests a service through a partnership or promotional offering made by a third party, The Ride: ATL may share certain data with those third parties. This may include, for example, other services, platforms, apps, or websites that integrate with our APIs; or those with an API or service with which we integrate; or other The Ride: ATL business partners in connection with promotions or specialized services.
We disclose those categories of personal information to service providers to fulfill the following business purposes:
- Maintaining and servicing your account; or
- Processing or fulfilling transportation service(s); or
- Providing you customer service; or
- Processing transactions; or
- Processing payments; or
- Verifying the identity of users; or
- Detecting and preventing fraud.
A. For Legal Reasons and to Protect The Ride: ATL Platform(s)
We may share your personal information in response to a legal obligation, or if we have determined that sharing your personal information is reasonably necessary or appropriate to:
- Comply with any applicable federal, state, or local law or regulation, civil, criminal or regulatory inquiry, investigation or legal process, or enforceable governmental request(s); or
- Respond to legal process (such as a search warrant, subpoena, summons, or court order); or
- Cooperate with law enforcement agencies concerning conduct or activity that we reasonably and in good faith believe may violate federal, state, or local law; or
- Exercise or defend legal claims, protect against harm to our rights, property, interests, or safety or the rights, property, interests, or safety of you, third parties, or the public as required or permitted by law; or
- Enforce our Terms of Service.
B. In Connection with Sale or Merger
We may share your personal information while negotiating or in relation to a change of corporate control such as a restructuring, merger, or sale of our assets. If our business is acquired or merged with another company, your information may be transferred to the new owners and we may reserve the right to sell or offer products and services to you.
C. Upon Your Further Direction
With your permission or upon your direction, we may disclose your personal information to interact with a third party or for other purposes.
SECURITY OF YOUR PERSONAL INFORMATION
Our Financial Transaction Portal is SSL (Secure Socket Layer) encrypted and secured. We contract with well-known and established third party service providers that are skilled at securing information from unauthorized access, use, and disclosure. Your information is secured on computer servers in controlled, and secured environments, protected from unauthorized access or use. When personal information (such as a credit card number) is transmitted and protected using SSL encryption protocol…several measures are taken to ensure the security of your payment data:
- Microsoft Azure; is a highly available, cloud-based, and secure hosting environment. This environment is both BAA (HIPAA) and PCI (DSS) level 1 compliant, and you can find the full list of compliance offerings here.
- Our payment processor (Stripe) is PCI level 1 compliant. Stripe has been audited and certified by a PCI-certified auditor. This is the most stringent level of certification available in the payments industry. To accomplish this, the best-in-class security tools and practices are implemented to maintain this high level of security at Stripe. You can find Stripe’s full list of compliance here.
- All card numbers are encrypted at rest with AES-256. Decryption keys are stored on separate machines. None of Stripe’s internal servers and daemons can obtain plaintext card numbers but can request that cards are sent to a service provider on a static allow list. Stripe’s infrastructure for storing, decrypting, and transmitting card numbers runs in a separate hosting environment, and does not share any credentials with Stripe’s primary services (API, website, etc.).
Learn more about their security in Stripe’s documentation.
AGE OF CONSENT/CHILDREN’S DATA
The Ride: ATL is not directed to children, and we do not knowingly collect personal information from children under the age of 13. By using The Ride: ATL Platform(s), you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. If we find out that a child under 13 has given us personal information, we will take steps to delete that information. If you believe that a child under the age of 13 has given us personal information, please contact us.
LINKS TO THIRD PARTY WEBSITES
The Ride: ATL Platform(s) may contain links to third-party websites. We have done our due diligence to align ourselves with partners who share our values, concerns and ethics regarding data privacy and security. However, these websites often have privacy policies that differ from ours. We are not responsible for those websites, and we recommend that you review their policies. Please contact those websites directly if you have any questions about their privacy policies.
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CHANGES TO THIS PRIVACY POLICY
We may update this policy from time to time as The Ride: ATL Platform(s) change(s) and privacy law evolves. We reserve the right to modify this privacy policy at any time and encourage users to periodically review this notice for the latest information on our privacy practices. If we update it and/or make material changes, we will let you know through The Ride: ATL Platform(s) or by some other method of communication like email. Changes and clarifications will take effect immediately upon their posting, unless otherwise posted. After such notice, use of our services, after an update and subsequent notification by users will be understood as consent to the updates to the extent permitted by law.
CONTACT US
If you have any questions or concerns about your privacy or anything in this policy, including if you need to access this policy in an alternative format, or to correct, amend or delete any personal information, register a complaint, or simply want more information we encourage you to contact us.
This Privacy Policy was last revised and made effective as of January 28, 2021